"Why is it that the promise of eternal salvation alone no longer seems to have as much power to attract men to Christ? Why is modern man more interested in how the Gospel can help him in this present life? First, it is because preachers are no longer preaching about the certainty of judgment and the dangers of hell. When these things are preached biblically and clearly, men begin to see that their greatest need is to be saved from eternal condemnation, and the 'more practical' needs of this present age become trivial in comparison. Secondly, we must understand that the great majority of men, on the street and in the pew, are carnal, and carnally minded men cherish this world above the next. They have little interest in the things of God and eternity. Most would sooner attend a conference on self-esteem and self-improvement than listen to one sermon on sanctification, without which no one will see the Lord.
Although its true that the Gospel can and often does improve one's station and condition in life, as stewards of the Gospel, we must shun the temptation to attract hearers and congregants with any promise or prop other than Jesus Christ and eternal life. Although it would be beyond radical in this modern age of evangelism, we would do well to cry out to the masses, 'Jesus Christ, promises you two things: an eternal salvation in which to hope and a cross on which to die. The Spirit and the bride say, 'Come'."