"Sometimes as I have gone witnessing with a group of people, I have wondered whether I'm sharing Christ or selling a line of products. It is interesting to see how some of the airport cults have picked up on some of our successful formulas and patterns of communicating. These cult members are so predictable we can see them coming a mile away. Like us, they tend to offer simplistic pitches.
Because of election, we realize that we as Christians do not have to resort to such packages of last-chance tactics. We know that, in the final analysis, only God's electing, redeeming grace, and not Madison Avenue or the latest fads of pop psychology, will bring lasting reconciliation between humans and God. With this knowledge we can be more comfortable with the biblical message and biblical methods. We can approach unbelievers as human beings rather than targets, consumers, numbers, and converts. I am tired of evangelical conferences where more time is given to the hype than to the hope, where more energy is given to the methods than to the message, and where more effort is devoted to techniques than to truth."
-Michael Horton, Putting Amazing Back into Grace